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Standing out in the photography industry can be challenging, but with the right strategies, it’s possible to set yourself apart from the competition. Here are some tips to help you stand out with your photography business:

1. Develop a unique style: Develop a signature style that sets your work apart from others in the industry. This could be through your use of lighting, composition, or editing techniques.
2. Showcase your best work: Create a portfolio that showcases your best work and highlights your unique style. Make sure your portfolio is easy to navigate and visually appealing. Do NOT rely solely on social media platforms like Instagram or Facebook to host your portfolio. Photographers do not own these sites, their followers, or the algorithm. Invest in a website and email marketing so you can keep in touch with clients no matter what happens. Need help? Check out our In Focus Intensives to and let us design a website you’re obsessed with.
3. Build a strong online presence: In today’s digital age, having a strong online presence is essential for any business. Build a website that showcases your work, and use social media to reach a wider audience.
4. My favorite tip to stand out in the photography industry? Offer exceptional customer service to your clients. This includes responding to inquiries promptly, being attentive to their needs, and delivering high-quality work promptly. Utilize a CRM like Dubsado or Honeybook to keep your leads in one place!
5. Network with other photographers: Attend events, styled shoots, and network with other professionals in the industry. This can help you build relationships and gain referrals.
6. Offer unique services: Consider offering unique services that your competitors do not offer. For example, you could offer drone photography or videography!
7. Continuously improve your skills: Stay up-to-date with the latest photography techniques and technology. Attend workshops and join mentorship programs with other more seasoned photographers to improve your skills and stay competitive.

Remember, standing out in the photography industry takes time and effort. But by following these tips, you can set yourself apart and grow your business.

Hope this helped. As always reach out if you have any questions or need advice!