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As a brand and web designer, I’ve had the pleasure of working with many photographers who are looking to uplevel their online presence. One of the most important aspects of any brand is its logo. A logo suite is the face of your brand and can make or break your online presence. That’s why it’s crucial to avoid common mistakes when hiring a brand designer.
One of the most common mistakes is not providing clear expectations of what you want. As a brand designer, I can tell you that inspirational mood boards are essential to creating a logo that truly reflects your brand. Without clear expectations, a designer may not fully understand what you’re looking for and may create a logo that doesn’t fit your vision or goals.
Another mistake is hiring a brand designer based solely on price. While it may be tempting to choose the cheapest option, this can lead to sub-par designs. Remember, you get what you pay for. A designer who charges less may not have the skills or experience to create a truly impactful logo for your brand.
Lastly, not researching the designer’s portfolio or reading reviews from other clients can lead to poor-quality work. It’s important to choose a designer whose work aligns with your vision and has a track record of delivering quality designs. Taking the time to review a designer’s portfolio and read reviews from other clients can give you the confidence to move forward with your project.
So, if you’re looking to create a stunning logo suite for your photography brand, remember to provide a clear vision, don’t base your decision solely on price, and always research the designer’s portfolio and reviews. By avoiding these common mistakes, you’ll be on your way to creating a brand that truly represents your photography business and helps you stand out online.
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If you think we’d be a good fit, reach out, and let’s chat! I’d love to help you create a stand-out brand & logo for your photography business!
